totes® Introduces Exclusive Rihanna Umbrellas
R&B Sensation Debuts New Collection

CINCINNATI, OH – February 5, 2008 – totes»ISOTONER, the world’s largest marketer of umbrellas, gloves, slippers and other weather-related accessories, today introduced an exclusive umbrella collection designed by R&B sensation Rihanna. Stemming from her grammy nominated, chart-topping hit “Umbrella” and the success of her debut umbrella collection for totes in summer 2007, Rihanna has partnered with totes on a second line of sleek, hip umbrellas.

“Rihanna is a fashion and style trendsetter with a very fun and exciting personality. She is a perfect partner for our great new line of umbrellas,” said Michael Katz, Senior Vice President, U.S. Wholesale Division. “Rihanna is having a sensational year and we are pleased to continue our relationship with her on another exclusive collection.”

Product Offerings and Availability
The Rihanna collection from totes includes four umbrella styles: slender ‘brella, micro ‘brella, satin stick and satin stick with a two color canopy. The umbrellas come in sleek, metallic color combinations and patterns and include an exclusive Rihanna removable charm for a belt, bracelet, keychain or other accessory (see attached product sheet for images).

The Rihanna slender ‘brella from totes is perfect for travel or everyday use, fitting easily in a purse or bag. The ‘brella features Rihanna’s signature in rhinestones and has a suggested retail price of $20. It is available in the following colors:

  • Black/gold sparkle
  • Pink sparkle
  • Purple sparkle
  • Silver sparkle
  • Silver outerside with pink “Umbrella” lyrics underprint

The Rihanna micro ‘brella from totes is petite in size and includes an auto open/close feature and Rihanna’s signature in rhinestones on the outside sleeve. It has a suggested retail price of $30 and is available in the following colors:

  • Fuchsia sparkle
  • Black sparkle
  • Purple sparkle
  • Pink tropic with black underprint

The Rihanna satin stick umbrella from totes has a soft, sparkly shine. It includes the automatic open feature and has a suggested retail price of $25. The satin material keeps one dry and stylish in the following colors:

  • Fuchsia sparkle
  • Black sparkle
  • Silver sparkle
  • Gold sparkle

The Rihanna satin stick umbrella with two color canopy is just like those used during Rihanna’s performance at the 2007 MTV Movie Awards show. It includes the automatic open feature, a satin fabric cover and brushed silver accents. It has a suggested retail price of $50 and is available in the following colors:

  • Silver cover with fuchsia inside
  • Black cover with fuchsia inside
  • Grey cover with border inside

The Rihanna umbrellas from totes are offered online at and as well as select Macy’s stores nationwide.

About Rihanna
Rihanna, the 19 year-old Barbados born songstress, has two platinum selling albums and recently captured six Grammy nominations. Rihanna’s record breaking single, “Umbrella” and her 3rd album, Good Girl Gone Bad, have scored several awards and critical acclaim. In 2007, she took top honors at several award shows including MTV’s Video Music Awards, winning the top prize, VIDEO OF THE YEAR for “Umbrella,” and FEMALE ARTIST OF THE YEAR at the American Music Awards.

About totes»ISOTONER
totes»ISOTONER Corporation, headquartered in Cincinnati, Ohio, is the world's largest marketer of umbrellas, gloves, slippers, and other weather-related accessories. totes»ISOTONER has over 1,000 employees and, in addition to Cincinnati, has offices in New York, Toronto, London, Paris, Hong Kong and Manila. In 1997, totes and ISOTONER merged to form the totes»ISOTONER Corporation. The company, which is owned by private equity firm MidOcean Partners (, offers quality products from two of the most recognized apparel brand names in the country. Visit for more information.

Images Available By Request


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