CINCINNATI, OH – February 5, 2008 – totes»ISOTONER, the world’s largest marketer of umbrellas, gloves, slippers and other weather-related accessories, today introduced an exclusive umbrella collection designed by R&B sensation Rihanna. Stemming from her grammy nominated, chart-topping hit “Umbrella” and the success of her debut umbrella collection for totes in summer 2007, Rihanna has partnered with totes on a second line of sleek, hip umbrellas.
“Rihanna is a fashion and style trendsetter with a very fun and exciting personality. She is a perfect partner for our great new line of umbrellas,” said Michael Katz, Senior Vice President, U.S. Wholesale Division. “Rihanna is having a sensational year and we are pleased to continue our relationship with her on another exclusive collection.”
Product Offerings and Availability
The Rihanna slender ‘brella from totes is perfect for travel or everyday use, fitting easily in a purse or bag. The ‘brella features Rihanna’s signature in rhinestones and has a suggested retail price of $20. It is available in the following colors:
The Rihanna micro ‘brella from totes is petite in size and includes an auto open/close feature and Rihanna’s signature in rhinestones on the outside sleeve. It has a suggested retail price of $30 and is available in the following colors:
The Rihanna satin stick umbrella from totes has a soft, sparkly shine. It includes the automatic open feature and has a suggested retail price of $25. The satin material keeps one dry and stylish in the following colors:
The Rihanna satin stick umbrella with two color canopy is just like those used during Rihanna’s performance at the 2007 MTV Movie Awards show. It includes the automatic open feature, a satin fabric cover and brushed silver accents. It has a suggested retail price of $50 and is available in the following colors:
Images Available By Request